Every business knows that what keeps them afloat is their ability to attract, convert and retain customers, and as online marketers, we’re always being asked how we help our clients stay ahead of the game.
To answer the question, we have a comprehensive approach that you can read about below, but before we look at the digital part, we always like to start by undertaking a comprehensive audit of your website and all its branding elements. This is the foundation of your efforts, as you won’t be able to get anywhere with customers if your branding isn’t effective.
This means we take a look at everything from your website home and landing pages, to your social media profiles, directories, advertising banners and other elements. It’s important to remember that great graphics, content and imagery showing off your products and services is paramount to online marketing success in a competitive market.
Below we’ve tried to cover the most basic tasks you’ll need to complete in the early days of using WordPress by yourself. As mentioned on our “Why WordPress” page, the more you use WordPress, the better and more skilled you’ll become with this fantastic free CMS platform. Don’t freak out, it’s a lot of fun!
If you’re interested in what WordPress is, and why we advise so many of our clients to build their business or personal websites on this platform, please visit this page for some info.
People are smart; they know how to research what they want before they start looking to buy. Firstly, they will study online or become aware of a product on social media or another channel. When they are ready to buy, this is when they will find a discount or deal before they purchase. At the buying stage, content writers should be using buying keywords on your website deals or product pages. Its simple really but without quality content that is educational on your products and service pages with targeted voice search terms along with long tail search terms you will miss out on a lot of traffic and potential customers before people start looking to buy. Remarketing is then an option to gain a future purchase. At the beginning of the sales cycle, you are only educating them with quality content. Sales come later unless your offer is too good to refuse.
He’s the point I am making. Don’t just create product and service pages on your website. Come up with a content marketing strategy to educate people on your products and rank for hundreds if not thousands of keywords over time. Organic traffic converts so start writing.
Good content creation will help with many different types of content marketing. Online marketing also plays a vital role to maximise traffic, supports engagement with clients and builds brand reputation. It is necessary to have content that best fits your website message and strategy. In order to get benefits and advertise this new content, it must be high quality and interesting to the reader. Create original content not copied with strong headlines users will read with actionable, accurate information. Provide answers to questions and communicate well with images and video, it also helps to write short and bullet point.
TIP: Adding a “frequently asked questions” page to your website with conversation questions and answers will also help with voice-related search terms which are on the rise with people using Siri, Cortana, Google Chrome extensions etc. More on voice search later but for now add some frequently asked questions to your website.
Benefits of a blog
Blogging is one of the most efficient ways to advertise products or services online. With quality content, it will be easier to get traffic from search engines. Each post that you make on the blog is indexed by the search engines and ranked by the keywords that you included. When a visitor reads your post on Google or Facebook they can share this content with others. If the content is considered good enough it can be shared multiple times on social media. Users can also share this content from your website with a plugin installed and also like your Facebook page. Facebook users often tag friends to view new content and these people could then become your new customers.
An SEO (search engine optimisation) Audit Report helps website owners identify what’s working and what’s not working on their website. With this information they can make appropriate changes within their website, aimed at ranking higher in the search engine results pages (serps) and increasing conversions.
“The problem in today’s society is that we don’t share a common baseline of facts. You are entitled to your own opinion but you are not entitled to your own facts.” ~ Former US President, Barrak Hussein Obama.
Every industry has its rules, its facts and its myths. In the digital marketing industry, it is easy to confuse fact and myth. It is not uncommon to have a client who believes that their website is already topping the ranks or that a particular approach would work for him/her simply because it worked for a friend.
Are you searching for the best digital marketing guides? One of the most difficult challenges small businesses face is how to get quality leads both in the short term and long term. How do you drive revenue in the short term and build your brand in the long term?
As a business owner, low returns or the need to learn strategies to grow your business are one of the reasons you search for the best online marketing resources. They enable you to enjoy increased profits and visibility, which makes you stand out from the competition. In this informative article, we’ll look at the best digital marketing resources to enable you to have a better perspective on what you need to do, for example, if you’re in a competitive industry.
What if there was an advertising tool out there that could ensure more conversions and a better click-through and response rate, all the while generating more positive reactions and a surge in related search queries? It’s possible, through ad retargeting. Now, imagine if you could combine it with one of the world’s most popular and influential social media platforms. It’s time you introduced Facebook advert retargeting into your business’s current digital marketing efforts.
Ensuring that your SEO efforts pay off in the long run often means that you have to keep a close eye on your site structure, and the pages you link out to. In this post, we’ll have a look at 404-page errors, and the impact these errors can have on your SEO effectivity.
Leveraging the power of social media for your business can be a great way to get it noticed, but like most things, it is easy to use, but difficult to master. If you find that you’re struggling to get the return on your social media investment, an audit might just be the perfect step to turn things around. Here are some reasons why you should consider a social media audit.
Gone are the days when a sales copy was all about science; describing the product and outlining the features. Today, it is an art, and a beautiful one too if properly written. You must understand that you’re not just describing. You are selling. It must be rich, exciting and compelling too. Writing a sales copy that sells requires a lot of attention to details. But it’s not just about details of the product. You should know how to connect with your readers in a compelling manner.
This guide will teach you how to write a seductive sales copy. Copywriting for campaigns has become a professional craft in recent years. It requires great tact and imagination. You should be able to transport your audience from the world they’re into the world they want to have, where their dreams have become a reality. Help them visualize what using your product can do for them. In all of this, the goal is to get them to make a buying decision so you must include a call to action.
Welcome to the Website Design and Online Marketing BluePrint!
In this guide, we will show you everything you need to know about the importance of website design, and how you can leverage certain principles to turn your website into one of your business’ biggest assets, and the online marketing strategies and activities you can undertake to help grow and expand your business.
We have consulted with some of the leading online marketing and design experts in the industry to provide us with leading and easy to implement best practices of website design, and successful digital marketing practices that you can easily adopt in your daily marketing activities.
The guidelines are written to be easily understandable and follow and can be applied to all types of businesses.
There are two distinct networks on Google AdWords: search network and display network. Search network ads are text-based, and they’re placed in the search engines. Display network ads are display based, and they can be placed on multiple sites across the Google network of sites. For instance, your ads can be placed on industry blogs, Gumtree, YouTube and millions of more site.
Google Display ads are a smart way to get your business advertising straight in front of your target audience at the time when they are ready to buy. By tracking calls, visitors to a page such as a contact, product or checkout page we can report on exactly which ads and keywords triggered the conversion and what it cost you for that enquiry, lead or sale.
Australia is a nation of entrepreneurs, and thanks to the growth of the internet and it’s reach, there’s nothing stopping your business from expanding into a global powerhouse, offering your products and services all over the world.
If you’re a newly established business, you are probably focused on establishing your current and future success by creating a strong financial plan, sound infrastructure and good supplier relationships. However, you shouldn’t overlook the importance of having a strong brand.
When many people think of a brand they think of visual elements such as a logo or website. While this is an important part of branding, it would be more accurate to say that branding encompasses every point where an outside party interacts with your business.