Every business knows that what keeps them afloat is their ability to attract, convert and retain customers, and as online marketers, we’re always being asked how we help our clients stay ahead of the game.
To answer the question, we have a comprehensive approach that you can read about below, but before we look at the digital part, we always like to start by undertaking a comprehensive audit of your website and all its branding elements. This is the foundation of your efforts, as you won’t be able to get anywhere with customers if your branding isn’t effective.
This means we take a look at everything from your website home and landing pages, to your social media profiles, directories, advertising banners and other elements. It’s important to remember that great graphics, content and imagery showing off your products and services is paramount to online marketing success in a competitive market.
Below we’ve tried to cover the most basic tasks you’ll need to complete in the early days of using WordPress by yourself. As mentioned on our “Why WordPress” page, the more you use WordPress, the better and more skilled you’ll become with this fantastic free CMS platform. Don’t freak out, it’s a lot of fun!
If you’re interested in what WordPress is, and why we advise so many of our clients to build their business or personal websites on this platform, please visit this page for some info.
Good content creation will help with many different types of content marketing. Online marketing also plays a vital role to maximise traffic, supports engagement with clients and builds brand reputation. It is necessary to have content that best fits your website message and strategy. In order to get benefits and advertise this new content it must be high quality and interesting to the reader. Create original content not copied with strong headlines users will read with actionable, accurate information. Provide answers to questions and communicate well with images and video, it also help to write short and bullet point.
Benefits of a blog
Blogging is one of the most efficient ways to advertise products or services online. With quality content it will be easier to get traffic from search engines. Each post that you make in the blog is indexed by the search engines and ranked by the keywords that you included. When a visitor reads your post on Google or Facebook they can share this content with others. If the content is considered good enough it can be shared multiple times on social media. Users can also share this content from your website with a plugin installed and also like your Facebook page. Facebook users often tag friends to view new content and these people could then become your new customers.
Australia is a nation of entrepreneurs, and thanks to the growth of the internet and it’s reach, there’s nothing stopping your business from expanding into a global powerhouse, offering your products and services all over the world.
If you’re a newly established business, you are probably focused on establishing your current and future success by creating a strong financial plan, sound infrastructure and good supplier relationships. However, you shouldn’t overlook the importance of having a strong brand.
When many people think of a brand they think of visual elements such as a logo or website. While this is an important part of branding, it would be more accurate to say that branding encompasses every point where an outside party interacts with your business.
Do you want potential clients to find your business online? Then you need Search Engine Optimisation (SEO), a foundational tool that helps to make your website rank higher on search engine results, which is a great way to generate free targeted traffic.
SEO generated traffic is more likely to result in sales, as it’s geared towards clients already seeking solutions your business offers. It’s equally important for generating and maintaining an online reputation and is more affordable than paid search advertising.
Email is a powerful tool that can be used to reach almost any existing or potential customer. To make the most of email, you need to adopt an approach that is capable of change, and that can easily integrate into your existing content creation and marketing strategies. If you need expert assistance with email marketing, RCS Websites is more than happy to assist.
Using email to communicate with customers can take the form of Electronic Direct Mail or Electronic Mail Campaigns. Both are great for building up brand loyalty and creating excellent lead conversion. Electronic Mail Campaigns are undertaken to build up a database of actual or potential customers so that you can provide them with offers and information, while Electronic Direct Mail uses multiple forms of communications to reinforce existing campaign messages being undertaken in Pay-Per-Click, Social Media and even offline campaigns.
WHY USE ELECTRONIC DIRECT MAIL OR ELECTRONIC MAIL CAMPAIGNS?
If you’re on the fence about letting RCS Websites help with your Electronic Direct Mail or Electronic Mail Campaigns, you should be aware that our approach offers many unique advantages. Our emails are easy to track, and uses analytics tools which provide a wealth of incredibly detailed data that you can use to fine-tune future efforts. It is also incredibly time, and cost effective, and scales well for even the smallest of businesses. Finally, it’s a form of mass communication that you can personalise to include everything from the customer’s name, to the particular products and services that they’ve displayed interest in.
WHAT RCS WEBSITES OFFERS:
With our assistance, you will be able to direct campaigns and emails at your customers for any and all purposes. We carefully plan and test all our clients’ email campaigns before sending them out, which ensures that they have the correct look and feel on all devices. We also undertake extensive A/B split-testing to ensure that every element of the email in question generates the best response with the intended audience. We’ll even use it to tell you the best time and date for sending out your emails to get the best possible response in terms of your audience and desired results.
Here are just a few of the types of mails you can send to customers:
Follow Ups On Dormant Customers
Holiday News and or Specials
Industry Updates Impacting on Products and or Services
When it comes to a business website you have a multitude of options to choose from, and this can be overwhelming. Do you choose a free website building platform, a self-hosting platform such as WordPress or, a cloud-based eCommerce system?
Correctly identifying your needs and demands of the future website will see you choosing the best option for you and your business. Below, we’ve put together a brief guide on the pros and cons of each business website option in the hopes that this saves you some time and the feeling of being overpowered by the number of solutions open to you.
An SSL certificate performs two key functions. Firstly it provides critical data security and personal information integrity for your users on your business website. Secondly, the trusted certificate is also an effective best practice SEO technique furthering your goal of better online visibility.
Sensitive information (phone numbers, credit card details and bank account information) that are not encrypted are at risk of being discovered by the attentions of less than savory internet users like identify thieves, placing your users in danger of finding themselves victims of fraudulent activities.
Having an SSL certificate for your website gives your customers peace of mind that their personal information is secure and that yours is a trusted business.
When business operational costs are a weighty concern, business owners may ask themselves if it is worth obtaining an SSL Certificate. Think of the costs of not securing your website. The many benefits of having an SSL Certificate for your website far outweigh the cost of obtaining one.
Your investment is paid many times over as the certificate indicates to customers that yours is a trusted website and that their banking details are secure. They are far more likely to make purchases from your website than from a competitor who doesn’t have an SSL Certificate.
The Australian e-commerce industry achieved growth of almost $33 billion in sales, a statistic that points to the enormous potential of online retail. Of course desired success in your e-commerce business is heavily dependent on providing a secure shopping experience.
Do you need an SSL Certificate for your business?
Any website that requires users to have a login username and password benefit from the higher level of protection offered by having information sent over the internet encrypted. E-commerce websites especially have more need than most other online businesses to provide extra security and trust.
An SSL certificate – Secure Sockets Layer – is used for:
Better security against phishing attacks
Meets PCI Compliance required for a business website to accept credit card information
The process of obtaining an SSL Certificates includes your business being placed through a number of security checks to verify authenticity. Do you have even more question on this process or any other security concerns? RCS Websites is your go-to resource and service provider for all your business websites needs.
No one understands the dynamics of On Page, Off-page and Technical SEO quite like the experts whose business it is to remain in the know. Not every business owner has the time or inclination to keep up-to-date with the many changes and updates that Google implements each year to improve the online search user experience. You may have heard of Penguin, Panda and Possum but find the technical details baffling, and worse still, difficult to implement. This is when hiring an SEO consultant will save you the time in figuring out the technical requirements of good practice SEO yourself and whose expertise will get you the results you are after much quicker and with less stress.
Yes, keywords do play a vital role in SEO but it is not the be all and end all of this important cornerstone to digital marketing. This misnomer is one of the many reasons why website owners who take control of their own SEO fall short of attracting high visibility and an increase in sales leads. SEO is not about keyword stuffing but is rather a complementary process made up of individual parts that work well as part of a
Boost The Efficacy Of Your Adwords Campaigns By First Investing In A Reputable And Strategic SEO Campaign.
You find yourself between a rock and a hard place. You have a limited budget allocated for digital marketing and you want to better advertise your business online in 2017. Your dilemma – should you focus on SEO or Adwords first?
It is our SEO experts opinion that your business website should be first optimised for SEO – keywords, speed and coding – before implementing an Adwords campaign. Yes, clicks do matter, but equally as important is what happens once your visitor lands on your website. In essence, it’s a balancing act that will keep you on track with your online marketing goals to increase sales and grow your business.
Adwords have earned a high reputation for achieving click-worthy results quickly but in competitive markets and without a quality website design coupled to On Page SEO and landing pages that are mobile friendly, the cost of any Adwords campaign will prove to be much more expensive and your ads will convert to sales far less frequently.