Gone are the days when a sales copy was all about science; describing the product and outlining the features. Today, it is an art, and a beautiful one too if properly written. You must understand that you’re not just describing. You are selling. It must be rich, exciting and compelling too. Writing a sales copy that sells requires a lot of attention to details. But it’s not just about details of the product. You should know how to connect with your readers in a compelling manner.
This guide will teach you how to write a seductive sales copy. Copywriting for campaigns has become a professional craft in recent years. It requires great tact and imagination. You should be able to transport your audience from the world they’re into the world they want to have, where their dreams have become a reality. Help them visualize what using your product can do for them. In all of this, the goal is to get them to make a buying decision so you must include a call to action.
Welcome to the Website Design and Online Marketing BluePrint!
In this guide, we will show you everything you need to know about the importance of website design, and how you can leverage certain principles to turn your website into one of your business’ biggest assets, and the online marketing strategies and activities you can undertake to help grow and expand your business.
We have consulted with some of the leading online marketing and design experts in the industry to provide us with leading and easy to implement best practices of website design, and successful digital marketing practices that you can easily adopt in your daily marketing activities.
The guidelines are written to be easily understandable and follow and can be applied to all types of businesses.
Email is a powerful tool that can be used to reach almost any existing or potential customer. To make the most of email, you need to adopt an approach that is capable of change, and that can easily integrate into your existing content creation and marketing strategies. If you need expert assistance with email marketing, RCS Websites is more than happy to assist.
Using email to communicate with customers can take the form of Electronic Direct Mail or Electronic Mail Campaigns. Both are great for building up brand loyalty and creating excellent lead conversion. Electronic Mail Campaigns are undertaken to build up a database of actual or potential customers so that you can provide them with offers and information, while Electronic Direct Mail uses multiple forms of communications to reinforce existing campaign messages being undertaken in Pay-Per-Click, Social Media and even offline campaigns.
WHY USE ELECTRONIC DIRECT MAIL OR ELECTRONIC MAIL CAMPAIGNS?
If you’re on the fence about letting RCS Websites help with your Electronic Direct Mail or Electronic Mail Campaigns, you should be aware that our approach offers many unique advantages. Our emails are easy to track, and uses analytics tools which provide a wealth of incredibly detailed data that you can use to fine-tune future efforts. It is also incredibly time, and cost effective, and scales well for even the smallest of businesses. Finally, it’s a form of mass communication that you can personalise to include everything from the customer’s name, to the particular products and services that they’ve displayed interest in.
WHAT RCS WEBSITES OFFERS:
With our assistance, you will be able to direct campaigns and emails at your customers for any and all purposes. We carefully plan and test all our clients’ email campaigns before sending them out, which ensures that they have the correct look and feel on all devices. We also undertake extensive A/B split-testing to ensure that every element of the email in question generates the best response with the intended audience. We’ll even use it to tell you the best time and date for sending out your emails to get the best possible response in terms of your audience and desired results.
Here are just a few of the types of mails you can send to customers:
Follow Ups On Dormant Customers
Holiday News and or Specials
Industry Updates Impacting on Products and or Services
People are smart; they know how to research what they want before they start looking to buy. Firstly, they will study online or become aware of a product on social media or another channel. When they are ready to buy, this is when they will find a discount or deal before they purchase. At the buying stage, content writers should be using buying keywords on your website deals or product pages. Its simple really but without quality content that is educational on your products and service pages with targeted voice search terms along with long tail search terms you will miss out on a lot of traffic and potential customers before people start looking to buy. Remarketing is then an option to gain a future purchase. At the beginning of the sales cycle, you are only educating them with quality content. Sales come later unless your offer is too good to refuse.
He’s the point I am making. Don’t just create product and service pages on your website. Come up with a content marketing strategy to educate people on your products and rank for hundreds if not thousands of keywords over time. Organic traffic converts so start writing.
Good content creation will help with many different types of content marketing. Online marketing also plays a vital role to maximise traffic, supports engagement with clients and builds brand reputation. It is necessary to have content that best fits your website message and strategy. In order to get benefits and advertise this new content, it must be high quality and interesting to the reader. Create original content not copied with strong headlines users will read with actionable, accurate information. Provide answers to questions and communicate well with images and video, it also helps to write short and bullet point.
TIP: Adding a “frequently asked questions” page to your website with conversation questions and answers will also help with voice-related search terms which are on the rise with people using Siri, Cortana, Google Chrome extensions etc. More on voice search later but for now add some frequently asked questions to your website.
Benefits of a blog
Blogging is one of the most efficient ways to advertise products or services online. With quality content, it will be easier to get traffic from search engines. Each post that you make on the blog is indexed by the search engines and ranked by the keywords that you included. When a visitor reads your post on Google or Facebook they can share this content with others. If the content is considered good enough it can be shared multiple times on social media. Users can also share this content from your website with a plugin installed and also like your Facebook page. Facebook users often tag friends to view new content and these people could then become your new customers.
Besides your website content and email database everything else can change overnight.
Google can and does change its algorithm often. Facebook changed the way it provided an ad free social platform overnight. They almost stopped showing business pages and brought in a paid advertising model. Yes the advertising platforms works very well but here is my point.
Some golden rules of building a website are keyword research, competitor analysis and constant optimising for better conversion rates. Conversion optimisation looks at the customer’s benefit and offers related headlines, action buttons, images, site speed and lots more. A set and forget approach is very unlikely to work if you want to improve your organic search results. Keywords are also still important on your website to rank naturally, however, advertising agencies use lots of different techniques now to get more visitors to your website such as social media and pay per click.
Got something to express? Let us bring your imagination to life with our website writing service.
Website writing is a task made easy with expert writers. It covers social media content, web content, blogs, technical writing, creative writing, copywriting, e-book writing and story writing. Writing for a website does not only entail writing or knowing the art of decorating words through the use of complicated language. It simply suggests the idea of conveying an idea to one or more persons. While doing so, it is necessary that language being used is simplified and conveyed clearly so a website visitor clearly understands what you provide as a product or service.