Every industry has its rules, its facts and its myths. In the digital marketing industry, it is easy to confuse fact and myth. It is not uncommon to have a client who believes that their website is already topping the ranks or that a particular approach would work for him/her simply because it worked for a friend.
As a business owner, low returns or the need to learn strategies to grow your business are one of the reasons you search for the best online marketing resources. They enable you to enjoy increased profits and visibility, which makes you stand out from the competition. In this informative article, we’ll look at the best digital marketing resources to enable you to have a better perspective on what you need to do, for example, if you’re in a competitive industry.
Ensuring that your SEO efforts pay off in the long run often means that you have to keep a close eye on your site structure, and the pages you link out to. In this post, we’ll have a look at 404-page errors, and the impact these errors can have on your SEO effectivity.
In this guide, we will show you everything you need to know about the importance of website design, and how you can leverage certain principles to turn your website into one of your business’ biggest assets, and the online marketing strategies and activities you can undertake to help grow and expand your business.
We have consulted with some of the leading online marketing and design experts in the industry to provide us with leading and easy to implement best practices of website design, and successful digital marketing practices that you can easily adopt in your daily marketing activities.
The guidelines are written to be easily understandable and follow and can be applied to all types of businesses.
There are two distinct networks on Google AdWords: search network and display network. Search network ads are text-based, and they’re placed in the search engines. Display network ads are display based, and they can be placed on multiple sites across the Google network of sites. For instance, your ads can be placed on industry blogs, Gumtree, YouTube and millions of more site.
Australia is a nation of entrepreneurs, and thanks to the growth of the internet and it’s reach, there’s nothing stopping your business from expanding into a global powerhouse, offering your products and services all over the world.
If you’re a newly established business, you are probably focused on establishing your current and future success by creating a strong financial plan, sound infrastructure and good supplier relationships. However, you shouldn’t overlook the importance of having a strong brand.
When many people think of a brand they think of visual elements such as a logo or website. While this is an important part of branding, it would be more accurate to say that branding encompasses every point where an outside party interacts with your business.
To answer the question, we have a comprehensive approach that you can read about below, but before we look at the digital part, we always like to start by undertaking a comprehensive audit of your website and all its branding elements. This is the foundation of your efforts, as you won’t be able to get anywhere with customers if your branding isn’t effective.
This means we take a look at everything from your website home and landing pages, to your social media profiles, directories, advertising banners and other elements. It’s important to remember that great graphics, content and imagery showing off your products and services is paramount to online marketing success in a competitive market.
Email is a powerful tool that can be used to reach almost any existing or potential customer. To make the most of email, you need to adopt an approach that is capable of change, and that can easily integrate into your existing content creation and marketing strategies. If you need expert assistance with email marketing, RCS Websites is more than happy to assist.
Using email to communicate with customers can take the form of Electronic Direct Mail or Electronic Mail Campaigns. Both are great for building up brand loyalty and creating excellent lead conversion. Electronic Mail Campaigns are undertaken to build up a database of actual or potential customers so that you can provide them with offers and information, while Electronic Direct Mail uses multiple forms of communications to reinforce existing campaign messages being undertaken in Pay-Per-Click, Social Media and even offline campaigns.
If you’re on the fence about letting RCS Websites help with your Electronic Direct Mail or Electronic Mail Campaigns, you should be aware that our approach offers many unique advantages. Our emails are easy to track, and uses analytics tools which provide a wealth of incredibly detailed data that you can use to fine-tune future efforts. It is also incredibly time, and cost effective, and scales well for even the smallest of businesses. Finally, it’s a form of mass communication that you can personalise to include everything from the customer’s name, to the particular products and services that they’ve displayed interest in.
With our assistance, you will be able to direct campaigns and emails at your customers for any and all purposes. We carefully plan and test all our clients’ email campaigns before sending them out, which ensures that they have the correct look and feel on all devices. We also undertake extensive A/B split-testing to ensure that every element of the email in question generates the best response with the intended audience. We’ll even use it to tell you the best time and date for sending out your emails to get the best possible response in terms of your audience and desired results.
Here are just a few of the types of mails you can send to customers:
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Related Tags: Online Marketing Central Coast
Welcome to our WordPress Tutorial page
Below we’ve tried to cover the most basic tasks you’ll need to complete in the early days of using WordPress by yourself. As mentioned on our “Why WordPress” page, the more you use WordPress, the better and more skilled you’ll become with this fantastic free CMS platform. Don’t freak out, it’s a lot of fun!
If you’re interested in what WordPress is, and why we advise so many of our clients to build their business or personal websites on this platform, please visit this page for some info.