Ensuring that your SEO efforts pay off in the long run often means that you have to keep a close eye on your site structure, and the pages you link out to. In this post, we’ll have a look at 404-page errors, and the impact these errors can have on your SEO effectivity.
Gone are the days when a sales copy was all about science; describing the product and outlining the features. Today, it is an art, and a beautiful one too if properly written. You must understand that you’re not just describing. You are selling. It must be rich, exciting and compelling too. Writing a sales copy that sells requires a lot of attention to details. But it’s not just about details of the product. You should know how to connect with your readers in a compelling manner.
This guide will teach you how to write a seductive sales copy. Copywriting for campaigns has become a professional craft in recent years. It requires great tact and imagination. You should be able to transport your audience from the world they’re into the world they want to have, where their dreams have become a reality. Help them visualize what using your product can do for them. In all of this, the goal is to get them to make a buying decision so you must include a call to action.
Do you want potential clients to find your business online? Then you need Search Engine Optimisation (SEO), a foundational tool that helps to make your website rank higher on search engine results, which is a great way to generate free targeted traffic.
SEO generated traffic is more likely to result in sales, as it’s geared towards clients already seeking solutions your business offers. It’s equally important for generating and maintaining an online reputation and is more affordable than paid search advertising.
No one understands the dynamics of On Page, Off-page and Technical SEO quite like the experts whose business it is to remain in the know. Not every business owner has the time or inclination to keep up-to-date with the many changes and updates that Google implements each year to improve the online search user experience. You may have heard of Penguin, Panda and Possum but find the technical details baffling, and worse still, difficult to implement. This is when hiring an SEO consultant will save you the time in figuring out the technical requirements of good practice SEO yourself and whose expertise will get you the results you are after much quicker and with less stress.
Yes, keywords do play a vital role in SEO but it is not the be all and end all of this important cornerstone to digital marketing. This misnomer is one of the many reasons why website owners who take control of their own SEO fall short of attracting high visibility and an increase in sales leads. SEO is not about keyword stuffing but is rather a complementary process made up of individual parts that work well as part of a
Boost The Efficacy Of Your Adwords Campaigns By First Investing In A Reputable And Strategic SEO Campaign.
You find yourself between a rock and a hard place. You have a limited budget allocated for digital marketing and you want to better advertise your business online in 2017. Your dilemma – should you focus on SEO or Adwords first?
It is our SEO experts opinion that your business website should be first optimised for SEO – keywords, speed and coding – before implementing an Adwords campaign. Yes, clicks do matter, but equally as important is what happens once your visitor lands on your website. In essence, it’s a balancing act that will keep you on track with your online marketing goals to increase sales and grow your business.
Adwords have earned a high reputation for achieving click-worthy results quickly but in competitive markets and without a quality website design coupled to On Page SEO and landing pages that are mobile friendly, the cost of any Adwords campaign will prove to be much more expensive and your ads will convert to sales far less frequently.
Good content creation will help with many different types of content marketing. Online marketing also plays a vital role to maximise traffic, supports engagement with clients and builds brand reputation. It is necessary to have content that best fits your website message and strategy. In order to get benefits and advertise this new content it must be high quality and interesting to the reader. Create original content not copied with strong headlines users will read with actionable, accurate information. Provide answers to questions and communicate well with images and video, it also help to write short and bullet point.
Benefits of a blog
Blogging is one of the most efficient ways to advertise products or services online. With quality content it will be easier to get traffic from search engines. Each post that you make in the blog is indexed by the search engines and ranked by the keywords that you included. When a visitor reads your post on Google or Facebook they can share this content with others. If the content is considered good enough it can be shared multiple times on social media. Users can also share this content from your website with a plugin installed and also like your Facebook page. Facebook users often tag friends to view new content and these people could then become your new customers.
Some golden rules of building a website are keyword research, competitor analysis and constant optimising for better conversion rates. Conversion optimisation looks at the customer’s benefit and offers related headlines, action buttons, images, site speed and lots more. A set and forget approach is very unlikely to work if you want to improve your organic search results. Keywords are also still important on your website to rank naturally, however, advertising agencies use lots of different techniques now to get more visitors to your website such as social media and pay per click.
Local seo or local search engine optimisation is one way of reaching out to your local customers, especially if you are targeting a specific geographical location. Your local search engine optimisation strategy can either make or break your local business. Every business needs a Google Business account and verified address. Facebook also has a great method of boosting your business locally by putting your ads in front of the perfect customer interests at very reasonable rates. These Facebook Ads can also include boosting events, gaining more local followers along with brand awareness. Facebook has lots of great advertising tricks that are worth learning about.
Here are some quick tips to get you started with local SEO:
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Website writing is a task made easy with expert writers. It covers social media content, web content, blogs, technical writing, creative writing, copywriting, e-book writing and story writing. Writing for a website does not only entail writing or knowing the art of decorating words through the use of complicated language. It simply suggests the idea of conveying an idea to one or more persons. While doing so, it is necessary that language being used is simplified and conveyed clearly so a website visitor clearly understands what you provide as a product or service.