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business branding basics

Branding basics and the importance of branding your business well

Australia is a nation of entrepreneurs, and thanks to the growth of the internet and it’s reach, there’s nothing stopping your business from expanding into a global powerhouse, offering your products and services all over the world.

If you’re a newly established business, you are probably focused on establishing your current and future success by creating a strong financial plan, sound infrastructure and good supplier relationships. However, you shouldn’t overlook the importance of having a strong brand.

When many people think of a brand they think of visual elements such as a logo or website. While this is an important part of branding, it would be more accurate to say that branding encompasses every point where an outside party interacts with your business.

attracting converting retaining-customers

The RCS approach to attracting, converting and retaining customers

Every business knows that what keeps them afloat is their ability to attract, convert and retain customers, and as online marketers, we’re always being asked how we help our clients stay ahead of the game.

To answer the question, we have a comprehensive approach that you can read about below, but before we look at the digital part, we always like to start by undertaking a comprehensive audit of your website and all its branding elements. This is the foundation of your efforts, as you won’t be able to get anywhere with customers if your branding isn’t effective.

This means we take a look at everything from your website home and landing pages, to your social media profiles, directories, advertising banners and other elements. It’s important to remember that great graphics, content and imagery showing off your products and services is paramount to online marketing success in a competitive market.

SSL certificate for website security

SSL Certificates Offer A Higher Level Of Trust And A More Secure Online Shopping Experience

An SSL certificate performs two key functions. Firstly it provides critical data security and personal information integrity for your users on your business website. Secondly, the trusted certificate is also an effective best practice SEO technique furthering your goal of better online visibility.

Sensitive information (phone numbers, credit card details and bank account information) that are not encrypted are at risk of being discovered by the attentions of less than savory internet users like identify thieves, placing your users in danger of finding themselves victims of fraudulent activities.

Having an SSL certificate for your website gives your customers peace of mind that their personal information is secure and that yours is a trusted business.

When business operational costs are a weighty concern, business owners may ask themselves if it is worth obtaining an SSL Certificate. Think of the costs of not securing your website. The many benefits of having an SSL Certificate for your website far outweigh the cost of obtaining one.

Your investment is paid many times over as the certificate indicates to customers that yours is a trusted website and that their banking details are secure. They are far more likely to make purchases from your website than from a competitor who doesn’t have an SSL Certificate.

The Australian e-commerce industry achieved growth of almost $33 billion in sales, a statistic that points to the enormous potential of online retail. Of course desired success in your e-commerce business is heavily dependent on providing a secure shopping experience.

Do you need an SSL Certificate for your business?

Any website that requires users to have a login username and password benefit from the higher level of protection offered by having information sent over the internet encrypted. E-commerce websites especially have more need than most other online businesses to provide extra security and trust.

An SSL certificate – Secure Sockets Layer – is used for:

  • Encryption
  • Authentication
  • Promoting trust
  • Better security against phishing attacks
  • Meets PCI Compliance required for a business website to accept credit card information

The process of obtaining an SSL Certificates includes your business being placed through a number of security checks to verify authenticity. Do you have even more question on this process or any other security concerns? RCS Websites is your go-to resource and service provider for all your business websites needs.

Related Tags: Web Design Central Coast

terms conditions

Tips for website terms of use

When you publish a website it is important to ensure you provide visitors to your site with “terms of use”. Even if all you are doing is providing them with information, the terms will set out how they can and cannot use content. They will cover the ownership of your intellectual property; your trademarks, copyright in your material etc, and will limit your liability if something goes wrong.

What assets do you really own online?

Besides your website content and email database everything else can change overnight.

Google can and does change its algorithm often. Facebook changed the way it provided an ad free social platform overnight. They almost stopped showing business pages and brought in a paid advertising model. Yes the advertising platforms works very well but here is my point.

Why do need a Website

Why do I need a Web Site?

“The Internet is one of the first places a person will go to get information about a product or service before they buy”

In the past, when your customers were looking for a product or service, their easiest option would be to pull out the Yellow Pages to search for a business in their area that provided the product or service they were in need of. They normally supplied a name and phone number, address and maybe a graphic with a list of services and/or products.

With the Internet today, that same customer can go to a search engine such as Google, Facebook or a directory site and be presented with a list of businesses that fit their needs, with links to their web pages, apps or social media pages. Those pages are loaded with information such as product information, location map, a phone number or even a shopping cart which allows the customer to order products and services online, all without ever having to leave the house or office.

Perhaps you have a “service” oriented business such as a restaurant, catering business or function facility that’s already doing well and you’re wondering why you should burden yourself with the added expense of a website. Simply put, not having a website is like the old way of not having a listing in your local Yellow Pages. Even if your best business comes from word-of-mouth, your potential customers will want to check you out. A well-designed, professional website can give you added visibility and credibility. Additionally, the cost of maintaining a website is probably the most cost-effective advertising you’ll ever do.

7 Ways to Improve the Stickiness of Your Website

Write quality articles for your potential customers

Today more than ever, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever.
In order to create a loyal following, there are some basic principles you need to consider. From first impressions to life-long membership, put yourself in the shoes of your customers and make their experience a valuable one.

Location

Click to call  Mobile: 0410 366 108
Email: info@rcswebsites.com.au

Phone: 1300 431 172

6 Pyang Ave,
Davistown NSW 2251

Central Coast NSW

ABN: 60 649 275 413