Having a business presence on Facebook has almost become obligatory in today’s hyper-connected world, but many Business Page owners are struggling to create a return on the effort and time they’ve put into their Facebook business page. If you are one of these page owners, and are finding it difficult to find the best ways to market your business on the platform, let us help you.
We look at posting in two ways. First, we make sure that the content you are putting out there is well-written, and helps to guide your followers to what you want them to do.
Secondly, and just as important, we take a look at your posting schedule. Your posting schedule should not be too frequent, otherwise you run the risk of inundating your followers’ feeds, or too little, or you will become forgotten, and it might even result in your brand looking less than trustworthy.
Facebook has an incredibly powerful Ads Management tool, but few businesses use it to full effect. We’ll help to show you how easily you can split your ads in to specific groups that target users according to various specifications, and better yet, ensure that the right ad set gets in front of the group you want it to.
Posted ads, however well targeted, won’t be effective if you don’t have a strategy that supports your marketing activities. We’ll help you to understand your users, and show you how certain types of ads will have a better return for each demographic.
With a solid marketing strategy behind your Facebook Business marketing activities, it will become easier to identify which type of ad would best work for a specific group, as you understand their online habits, and what type of content will encourage them to connect with your brand.
A solid strategy for your digital marketing goes beyond creating ads, but will also add value to your normal posts, as they will start providing content about your brand that is tailored towards getting organic traffic to respond in the ways you want it to.
Branding and Graphics
When you start targeting the right groups of people at the right time, with the right message, you also have to ensure that the message they receive both looks and reads consistently across all platforms. After all, it won’t help at all if a user sees your ad on Facebook, decides to Google your business, and comes to a website where the logos, tone of voice and other branding elements are different.
If you want to find out more about our Facebook Business Page management services, don’t hesitate to contact RCS Websites as soon as possible.