Online Marketing Is Essential For Business Growth

Using the internet to market your business will help turn users into actual customers and help your business reach its target audience. To be successful, you need to understand why your current marketing strategy is not working or needs improving. At RCS Websites we use a cost effective online marketing strategy which outlines ongoing methods such as, the current cost per enquiry, lead or sale? Get measured results and analytics on what is working, track your main keywords changes and much more.

Search Engine Optimisation

SEO offers immense opportunities that can increase enquiries,  boost sales, create brand awareness and decrease costs of traditional advertising methods for our customers. Our SEO Services focus on great content to build followers, links, shares as well as the technical aspect which you can read in our SEO ebook.
Read more on SEO

Pay Per Click (PPC) Advertising

Pay Per Click (PPC), stated in the simplest terms, is the service of paying the search engines and social media sites to display ads for relevant keywords or a set of rules that link back to your website or business pages. You generally do not pay unless a user clicks your ad, potentially gaining a new sale or lead. Pay per click campaigns can be an extremely powerful set of sales and lead generation tools if set up correctly. Read more on Pay Per Click advertising.

Reporting & Analytics

Is it important for you to know where your traffic is coming from? When your website is getting targeted traffic a monthly report can tell you which advertisements, sites, and links are bringing people into your site. When you know what is and is not working, you can adjust for it accordingly.  Sometimes it can be confusing to track the sources of your traffic which is why we will help you with this by sending you a monthly or weekly report. We use tracking software such as the very effective Google Analytics to show you exactly what advertising methods and sources are working to bring traffic to your site. When you know where traffic is coming from you can tailor your advertising and promotional efforts towards those places.
Read more on website reporting and analytics.

Social Media Marketing

We put you in front of your potential customers with campaigns setup to gain results. From Facebook and Linkedin advertising to Instagram, Twitter and Google we have you covered. We have a simple, cost-effective approach using great content, product deals and more.
Read more on social media advertising.

Website Conversion Rate Optimisation

Traffic to your website is great because it means you are gaining exposure, but without traffic converting into paying customers it isn’t going to help your business. Once you get people to your website that’s only half the battle. You then have to get them to stick around, keep coming back, and most importantly buy your products.

Website Conversion Optimisation is an important service because it helps to not only get traffic to your website but turn them into paying customers. This can include some tweaks that will change the site around to make it more user-friendly and more appealing to the visitor. A big part of what we do is to access where the traffic is coming from and analyse how many of them will be converting into customers. We then try to improve and track what is working and what isn’t to give you some helpful advice. Read more on CRO

Create Newsletters

The newsletter system we use is proven to work, tracking clicks and giving reports on the success of your campaign.
Manage the cloud-based newsletter account yourself or contract us to take care of everything, the option is yours.

When it comes to online, all your really own is your email database, everything else can change or be taken away at the drop of a hat. Find out how to protect your business and build subscribers on your website for the purpose of selling, educating and entertaining. Google, Facebook & Bing can change overnight.
Read more about why your email database is so important.

Educate with Content

Content Writing for a Website – It is very important that the content on a website is of high quality and provides valuable information to the reader. High-quality content will also improve search engine ranking and will convince potential clients to purchase your goods or services. The content should be professionally written and rich with key words. A well designed website with high quality content will get your business the results you are looking for. You can read more about the importance of content creation strategy in our blog.

Short Intro

What we consider

  • Website testing and reporting including regular audits.
  • We track your main target keywords and report on where your competitors are located in these results.
  • The quality of the business branding including graphics and the overall brand message.
  • How do you currently track what is working with your current advertising?
  • What are the costs per lead or sale?
  • What separates your business from the competition? (point of difference)
  • What are the benefits, offers, and added value you can use to attract an enquiry?
  • Are your page headlines optimised to entice a visitor to read further?
  • Would your business fail if Google dropped your website off its page one ranking?
  • Do you currently use remarketing?
  • Are you running newsletter campaigns?
  • Do you target custom audiences on Facebook and use lookalike audiences?
  • Do you write quality content to help your customers or provide useful information to potential new customers?
  • Do you have professional images of your products and services?
Online Marketing

Need to find out how your website is performing at a technical level?

We know that most SEO related issues start at the site level. Our audit will give you detailed information on many potential issues with your website including keywords, page title errors, speed test, caching issues and more. Do your website a favour and get it tested today for free, you will be glad you did.

Located on the Central Coast of NSW we have a central location to meet new and existing clients from Sydney and Newcastle.

Do you need an Online Marketing Strategy? Book a meeting… Make An Enquiry

Location

Click to call  Mobile: 0410 366 108
Email: info@rcswebsites.com.au

Phone: 1300 431 172

6 Pyang Ave,
Davistown NSW 2251

Central Coast NSW

ABN: 60 649 275 413